Author name: Vera

Instagram isn’t the same app it was two years ago. In 2025, what used to work, like perfect flatlays or overused audio isn’t cutting through anymore. For brands, creators, and businesses trying to build visibility, engagement, and real results, the platform has evolved.So what’s actually working now and what’s just adding to the noise?Let’s break it down.✅ What’s Working on Instagram in 20251. Raw, Relatable ContentPolished perfection is out. Audiences now crave realness over aesthetic. […]

Conversion and Loyalty You’ve introduced your brand, captured attention, and nurtured interest. Now it’s time to seal the deal and build something that lasts.Let’s break down the final two stages of your digital marketing funnel:4. Conversion: Make It Easy to Say YesThis is the action stage, where interest turns into sales.By now, your audience is ready to make a purchase decision, but how you present your offer can make or break the sale. The goal here

Most people focus on getting attention online, more views, more likes, more clicks. But attention isn’t enough.If you don’t have a clear path that turns that attention into action, you’re just spinning your wheels.That’s where digital marketing funnels come in.Funnels help guide your audience through the buying journey, from the moment they first discover you to when they become loyal, repeat customers.At MODUM.hq, we don’t just help brands get seen, we build end-to-end customer journeys

You’ve got a business idea, a brand, and now it’s time to build your website.The big question: Should you DIY it, or hire a pro?With platforms like Wix, Canva Sites, and Squarespace, building your own website seems easy enough. But is it really the right move for your business?Let’s break it down with facts so you can choose what’s best for your brand.DIY Web Design: The Good, the Bad & the RiskyPros:Lower upfront cost Perfect for solopreneurs

So, your website looks good. Traffic is coming in. Clicks are rising. But somehow… clients aren’t.Sounds familiar?It’s one thing to get people to visit your website. It’s another thing entirely to turn those visitors into paying clients. That’s where website conversion optimization comes in, and it’s one of the most important things you can do for your business online.At Modum.HQ, we build and revamp websites that don’t just look great, they convert. In this post,